The Definitive Buyer’s Guide to Kawaii Lingerie

Are you ready to know all you need to about kawaii as a fashion subculture and style? Your guide is finally here. In this post, we’re talking all about what kawaii is and what it means. Kawaii is an adorable method of expression when it comes to art, fashion, technology, and even food.

At Moeflavor, we’ve been inspired by all things kawaii, which is why our designs of lingerie and accessories include so many kawaii details. You’ll see pastel colors, lacy frills, hearts, and delicate sexiness. After all, kawaii was created to keep a playful innocence within each expression and keep the imagination running.

We’re extremely excited about kawaii– especially kawaii lingerie. Get prepared to learn what you may not have known before reading this definitive buyer’s guide to kawaii lingerie. 

The History of Kawaii

Let’s talk a little bit about the history of what kawaii means to get a great grasp of what exactly we’re describing. “Kawaii” is a Japanese term that, in short, means to be adorable and embodies cute fictional characters. This style has many different attributes and is based a lot on childlike innocence and cuteness.

Kawaii emerged in the 1970s when children began forming their own style of handwriting that was fun and childish. This writing gave them a sense of individuality and creativity, which carries through to other areas of kawaii. After that, kawaii took off into the worlds of art, fashion, and other areas of the world. This style became widely known and loved for its cute, bright colors and its unique maintenance of individuality.

Throughout the years, you’ll be able to look and see how kawaii has impacted your favorite brands and characters. We’re about to dive deeper into who those characters are and how they have influenced kawaii lingerie styles.

Kawaii as a Whole

Now that you’ve gotten a good sense of what kawaii actually is (in case you had no clue), we’ll get into the details of characters that have come out of the creation of kawaii, why everyone’s obsession with kawaii has grown, and how it all relates to lingerie and Moeflavor.

Some of our most beloved characters were created because of the kawaii movement. The characters we’re talking about usually have larger heads, small bodies, tiny noses, wide eyes, and little expression (to keep up the imagination). I bet you have some characters coming to mind right now. We do! 

We love the cutesy, loveable aspects of these characteristics. Below, we’ll list several of our favorite kawaii fictional characters so you can have a better idea of what we mean when we say “cutesy.”

  • Hello Kitty
  • Pikachu
  • Afro Ken Dog
  • Emojis
  • Pompompurin
  • Little Twin Stars
  • My Melody
  • Miffy

Does it make more sense now? These characters all have tons of things in common. In 1974, Hello Kitty was born. We think we all remember our obsessions with all things Hello Kitty. The backpacks, pencil cases, stickers, and the works. Soon afterward, the kawaii character creation wouldn’t stop. These simplistic, pastel beings won the hearts of people of all ages, and for good reason. 

What Is Ero-Kawaii?

Ero-kawaii is erotic kawaii. There are other names for this, too, including erokawa, which is just a fusion of the two words. Erokawa looks exactly like what it sounds like. Usually in lingerie form, the style keeps the elements of kawaii style like its pastel colors, bows and lace, and delicate, feminine design.

However, erokawa spices things up when it comes to wearability. This style adds sexy qualities to the cute, innocent feeling of kawaii. Kawaii lingerie is meant to keep you feeling both kawaii and sexy. The main aim of kawaii lingerie is to show off your natural beauty. With this type of lingerie, you’re receiving pieces that are adventurous, exotic, beautiful, sensual, and feminine.

Take a glance at just some of the components of ero-kawaii clothing:

  • Lacy camisoles
  • Overstated bows
  • Feminine cuts
  • Silky fabrics
  • Pastel-colored designs
  • Blue and pink accents
  • Delicate patterns and materials

The mix of western sexiness with Japanese kawaii turns kawaii lingerie into something to marvel at. Inspired by Lolita and Sweet Lolita fashions, kawaii lingerie keeps the special feeling of wearing a garment intact. There’s something amazing about this fashionable subculture that you’ll understand once you put on a piece of our kawaii-inspired lingerie or clothing.

The great thing about kawaii lingerie is that it’s affordable. Different from other lingerie, you’re not going to be paying for a name. You’ll be paying for a thoughtful design and amazing quality. For example, our kawaii lingerie designs are all original and made with your desires in mind.

What Inspires Kawaii Style?

As we’ve mentioned above, kawaii style is inspired by a lot of different fictional characters, as well as what was happening in the world at the time of kawaii’s creation. Kawaii fashion, in general, is a fashion subculture in Japan and has become widely known and accepted in many forms.

The love of dressing up as anime and manga characters also inspires kawaii fashion. Something about the childlike, cute, bright cosplaying gives a sense of adventure and fun. Kawaii is inspired by all things innocent, simplistic, and charming.

This “cute culture” has an extreme following of fellow lovers of everything kawaii. Kawaii gets inspiration from youth, charm, and overall adorability. There are a plethora of ways kawaii is expressed in the world, including speech, dress, shops, products, foods, and even cafes. It’s safe to say that kawaii style has expanded from Japan to the rest of the world. 

Kawaii Lingerie at Moeflavor

Now that we’ve fully explored kawaii style and how it pertains to lingerie, we’d love to fill you in on why we love it and how we use it as style inspo here at Moeflavor. Kawaii style has inspired us to incorporate frills, lace, bows, hearts, and the cutest colors to some of our original lingerie designs. There is a sense of sexy innocence that we strive to offer, and we think you’re going to love it.

See what pieces from our shop are inspired by erokawa below:

Those are just a few of the pieces that have a definite kawaii feel, with their pastel colors and cute designs. Choose between a more scandalous ewokawa look with the Sweet Talk Heart Ruffle Lingerie, or go more cutesy with our Reflective Moon Japanese Sailor Uniform. Either way, you’re going to totally keep up with everything it means to have kawaii style in the bedroom.

Now You Know It All

We could go on and on about what kawaii and ewokawa style is because we love it so much, but we’ll spare you from the longest post ever. Now you know the basics of kawaii fashion, where it came from, and how it has morphed into the more erotic side of the fashion world.

The point of anything kawaii is to keep a sense of a young, cute, flirty mindset. This comes in handy in the world of kawaii lingerie because it gives you a feeling of wide-eyed imagination that will keep you and your partner on your toes. Open up the possibilities with this style in the bedroom, and you’ll never get bored.

From playful innocence to erotic cuteness, kawaii style covers all the bases. We love exploring this style and incorporating it into our lingerie designs so that you can be as beautiful and cute as you are naturally. Be adventurous with kawaii outfits, lingerie dresses, and plenty of erokawa accessories. The options are endless. 


What is Kawaii? Discover What Led to Japan's Culture of Cuteness | My Modern Met

6 reasons why you choose kawaii lingerie | Tech Times Gazette

What Is Japanese Kawaii Culture? | Japan's Cute Culture